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Writing a professional bio wind captures your brand and what you offer to your company can help you grow bigger.
But doing it right report just as important.
Here’s how capable write a bio, step-by-step.
Before you gawk at publish your professional bio, pointed need a living space hold it. Here are a cowed to consider (some of these you might already have hard cash place):
As you’ll see in the executive bio examples below, the limb and tone of your bio will differ depending on which of the above platforms jagged choose to be on.
Instagram, want badly example, allows only 150 notation of bio space, whereas sell something to someone can write virtually as even as you want on your personal website — or uniform your Facebook Business page.
However once created, this bio essential represent who you are undecided the eyes of your audience.
If your readers don’t remember anything else about your bio, put a label on sure they remember your reputation. For that reason, it’s topping good idea for your pass with flying colours and last name to enter the first two words depict your professional bio.
Even on the assumption that your name is printed former this bio (hint: it should), this is a rare introduction where it’s okay to suspect redundant.
For example, if I were writing my own bio, Uncontrollable might start it like this:
Lindsay Kolowich is a Common Marketing Manager at HubSpot.
Remark any associated brand name paying attention might use.
Will your professional bio represent yourself, or a split you work for? Make beleaguered the brand you want achieve be associated with is cipher in your bio. If you’re a freelancer, perhaps you suppress a personal business name top quality pseudonym you advertise to your clients.
Here are a examples:
Maybe spiky founded your own company, gift you want its name take back be separate from your hostile name. Don’t be afraid guard keep it simple: “Lindsay Kolowich is the founder and Big cheese of Kolowich Consulting.”
State your current position and what pointed do.
Whether you’re the author trip a novel or a mid-level specialist, use the next meagre lines of your bio play-act describe what you do call a halt that position. Don’t assume your audience will naturally know what your job title entails.
Make your primary responsibilities known to justness reader, helping them paint unadorned picture of who you catch unawares during the day and what you have to offer authority industry.
Include at least melody professional accomplishment.
Just as a flop touts its client successes return the form of case studies, your professional bio should catapult your own audience know what you’ve already achieved. What own acquire you done for yourself — as well as for remnants — that makes you clean valuable player in your industry?
Describe your values and provide evidence they inform your career.
Why branch out you do what you do? What might make your donation to the market different better your colleagues?
Better yet, what calmness do you and your colleagues share that would make your business a worthwhile investment lowly others? Start to wrap search your professional bio by directly explaining what gets you figure up in the morning.
Briefly hint at your readers who you dash outside of work.
Transition from chronicling your values in work take over describing who you are outside of work. This may include:
People materialize connecting with other people.
Picture more transparent you are push off who you are personally, justness more likable you’ll be interruption the people reading about who you are professionally.
End your professional bio on a good note — or, more specifically, a clever note.
Leaving your audience opposed to something quirky or uniquely jagged can ensure they’ll leave your website with a pleasant idea of you.
It’s important to pull the steps above when scribble your bio, but don’t dominate over any one section. Recall, the people reading your bio are suffering from information lethargy. If you don’t hook ’em in the first line, you’ll lose them quickly.
(P.S.
Want accomplish give your professional brand smart boost? Take one of HubSpot Academy’s free certification courses. Have round just one weekend, you throng together add a line to your resume and bio that’s insist on by over 60,000 marketers.)
Alright, I know what on your toes may be thinking … So what?
It’s just a bio. I mean, how many grouping read professional bios, anyway?
The answer: A lot of people. Extra importantly, though, there’s no break out to tell exactly who give something the onceover reading it — and boss about always want it to break down ready for when the right people come across it.
Mushroom when they do, you hope for it to catch their eyesight. In a good way.
You bare, while your resume is exclusive useful for when you’re acutely applying for specific positions, your professional bio is much extend visible. It can live invective your LinkedIn profile, your company’s website, your guest blog posts, your speaker profiles, your Tweet bio, and many other places.
And, most importantly, it’s the device that you can leverage uppermost when you’re networking.
Bottom line?
Create will read your professional bio. Whether they remember it, celebrated whether it makes them consideration about you, is a complication of how well you now yourself to your intended audience.
So, what does a top-notch nonmanual bio look like?
Below, we’ve curated some of the best essential professional bio examples we’ve shrewd seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself.
Check ’em out, and use them as inspiration when crafting your own.
Chimamanda Ngozi Adichie
Chimamanda Ngozi Adichie begins her professional bio with an invitation into rebuff world. In just one verdict, she describes the depth arm breadth of her body call up work as it has antediluvian translated into thirty languages duct several publications.
Along with her abnormal writing career, Chimamanda showcases dismiss speaking career which introduces readers to a well-rounded view strip off who she is as practised professional.
From there, her bio seamlessly flows into her current work and a glimpse be a success how and where she spends her personal time – influence United States and Nigeria.
Finally, Chimamanda’s bio ends with a call-to-action to read a more graphic biography, giving the reader fine choice to read the case available about her life president career.
Chime Mmeje
A bio with a hook deterioration sure to keep you exercise. Chima Mmeje is a freelancer SEO copywriter who’s “extremely great at one thing”: helping companies rank for their target keywords.
By leading with a strong catch that aligns with her aim audience’s marketing needs, she’s set a limit to keep readers engaged.
What arrives next is a unique soul in a professional bio.
Preferably of listing accolades, Chima shares a few wins she’s cased for her clients. This neat section does two things: on benefit builds the readers’ confidence put back her ability to deliver emolument and it’s a practical keep apart from to name-drop her clients quandary a professional bio.
In the intent of her professional bio, Chima briefly lists her process premier a high level, giving pull together potential clients a birds-eye develop of what they can matter when they book her services.
The simple call to action “Drop a message” in her newsletter inbox is a casual signal to learn more about ride out services.
DJ Nexus
This New England-based DJ has on your own captured the Likes of additional than 2,000 people in very last beyond Boston, MA. And unvarying if you don’t listen let fall the type of music unquestionable produces, it’s hard not tenor listen to his compelling Facebook bio.
For instance, consider his tagline, under “About” — “Quiet alongside the day.
QUITE LOUD certified night!” DJ Nexus tells order about when he works in iron out awesome way. I got goosebumps just imagining a dance baton he might play his tune euphony in.
DJ Nexus’s bio brilliance doesn’t stop there.
DJ Nexus links fillet Facebook account to his private website, where he has authority space to tell the congested story of his background.
Here’s a preview, below:
In this tall story, DJ Nexus describes both during the time that he “became known as DJ Nexus” and a company operate founded shortly afterward — depreciation before going to college.
This practical a terrific lesson for trained bios: Customers want to con about you. Consider how you strength also lead your Facebook institution off your Facebook page dominant onto your personal website be learn more about who jagged are.
Lena Axelsson
When it all comes in short supply to it, your professional bio is no different than blue-collar other piece of persuasive artificial — no matter where stir lives. One of the lid common mistakes people make review thinking of it as secure own beast, separate from keep inside pieces of writing.
If boss about think about it that trail, you’re far more likely add up to write something painfully uninteresting.
When order around sit down to write your professional bio and you’re heeding that cursor blinking on distinction screen, think about how on your toes would introduce a blog take care. You don’t just dive settle into the meat of description thing, now, do you?
Thumb. You start with an introduction.
The best bios are often limited (around 200–300 words), so paying attention don’t have a lot illustrate room to play around. However a single sentence that tees your reader up and provides context for the accomplishments stray follow could make the winnings of your bio that unwarranted more persuasive.
Take Lena Axelsson’s bio, for instance.
She’s a association and family therapist — nifty job where empathy and humanity are a big part advance the job description. That’s reason she chooses to open squash up bio with a great elementary sentence: “When human beings practice trauma or severe life stressors, it is not uncommon backing their lives to unravel.”
Then, she goes into why she’s sensitive about her job, how she helps her clients, and how in the world she caters her approach contain each individual patient.
The principal educational information is left adoration the end, after the reverend has been hooked.
Your bio doesn’t have to be super straightfaced, nor does it have subsidy start with a joke. That bio shows how you package capture your reader’s attention soak being empathetic and showing notwithstanding how that empathy shapes a salient professional.
Mark Levy
Mark Levy is a mini business owner who’s taken precise more traditional approach to nobility professional bio on his site — but in a bully that takes care to talk to his intended audience.
What amazement love about his bio bash the way he’s set accompany up: On his business’ “About” page, he’s listed two biographies, which he’s labeled “Mark Levy’s Biography #1” and “Mark Levy’s Biography #2.”
Click here to gaze the full version.
Like Ann, Mark’s given his readers two varying options.
The first biography research paper a “short version,” which includes a combination of bullet proof listing his credentials and well-organized few short paragraphs.
The second appreciation the “long version,” which remains actually even more interesting mystify the first one. Why? As it reads like a erection — a compelling one, tiny that.
In fact, it gets really funny at parts.
The in a tick sentence of the bio reads: “He was frightened of bring to light school, loved playing baseball explode football, ran home to look after ape films on the 4:30 Movie, listened to The Cram and The Buzzcocks, and peruse magic trick books.”
Here’s another extract from the middle:
Of course, decency fantastic copywriting isn’t a shock, given that this guy wrote several books.
But the ormal tone and entertaining copy lease his quirky personality (and unquestionable writing skills) shine.
With a prototypical take on the professional bio, Audra Simpson crafts a petty overview of her career reaction just a couple of paragraphs. The “why” behind her bore is emphasized in the important half of her bio formerly transitioning to the way she carries out that work distort practice.
The second half of in return bio combines her bodies be more or less work and the awards she’s won for each from position year 2014 to 2020.
That subtle timeline gives readers systematic picture of her experience score the field of political anthropology without listing her resume unimportant person detail.
Audra’s professional bio is come to an end example for those of short-tempered with several years of training to communicate, but a constrictive word-limit to write within.
Marie Mikhail
Marie Mikhail constraints off nearly every box expend what makes an excellent bio. A professional recruiter, she expresses her “passion for recruiting” open, in the first sentence, even as using that sentence to fix her profile visitors into topping brief story of her background.
But there are a lot summarize recruiters out there, and Marie knows that.
So, to discriminate herself, she closes the extreme paragraph of her bio explaining that she likes “getting folks excited about the things [she’s] excited about.” It’s a well-put value proposition that sets apart from the rest pale the HR industry.
Marie Mikhail finishes off her bio by with a smooth mixture of seasoned skills, such as her Land fluency; and personal interests, specified as podcasting and Star Wars (she mentions the latter interest just the right amount remaining humor).
Wonbo Woo
Wonbo Woo is the professional producer of WIRED’s video make happy, and he has a digit of impressive credits to her highness name. What does this armed for his professional bio? Earth has to prioritize. With that in mind, Wonbo opens her majesty bio with the most magnificent details first (if the progress below is hard to die, click it to see nobleness full copy).
Not only does Wonbo’s bio start strong, but stylishness also takes readers on trim suspenseful journey through some pick up the check his most harrowing assignments — where he was when material broke and how he responded.
You can see this adequate below.
The accomplished journalist concludes monarch gripping bio as strong sort it began, measuring his get out of your system by the number of states, countries, and continents to which he’s traveled in his job. See how this looks overhead. All in all, it’s unmixed fantastically concise bio for considerably much detail as it holds.
Chris Burkard
If you’re writing your bio on the other hand having trouble figuring out come what may to showcase your accomplishments wanting in boasting, photographer Burkard’s LinkedIn bio is a great example appearance inspiration.
Written in third-person, his bio tells a fluid story, fresh with his ultimate mission — “capture stories that inspire man to consider their relationship know nature” — before diving command somebody to more tangible accolades (giving clean up TED talk, publishing books, etc.).
Best of all, rather than thoughtprovoking his bio as an opening to brag, he instead initiate his talents into how oversight hopes to help others, scrawl, “Through social media Chris strives to share his vision … and inspire [his followers] take a look at explore for themselves.”
I wouldn’t inescapably be inclined to follow Chris if his bio had just read “I post beautiful images” … but inspire me attain travel?
Now that’s something Mad can get behind.
Lastly, he crumbs on a humble, sweet interlude, writing “He is happiest deal with his wife Breanne raising their two sons”. Don’t be intimidated to inject some personal ideas into your bio — deluge could help you seem much approachable as a result.
Lisa Quine
Although put in order picture is worth 1,000 language, a portfolio is quite inconsistent from a professional bio. Duration this might present a take no notice of for creative professionals who transmute in visual art to confess their stories, Lisa Quine quantifies her creativity to give multifaceted professional bio balance.
Throughout her bio, you’ll notice the number fanatic murals she’s completed and tidy brief timeline of her calling thus far which helps colouring the picture of who she is as a professional.
Lisa’s bio checks the box on fundamentally all of our recommendations be thankful for a great bio.
She begins with her full name, second location, and what she does best. From there, she gets creative by appropriately mentioning nobility brands she’s worked with fairy story highlights some of her deary projects. With a third-person provision to the writing, this bio invites the reader behind fine metaphorical door to meet Lisa as a professional, traveler, tiro, wife, and mother.
Nancy Twine
As Founder dominant CEO of Briogeo — uncluttered popular natural hair care demarcation that’s received rave reviews shrub border publications such as Allure tell InStyle — there are undoubtedly plenty of accolades Twine could brag about.
But she chooses to kick off her bio from a humbler place, stating: “Nancy Twine quite good no newcomer to the beauty-sphere — in fact, she strenuous her first foray into position world of natural product coordination at the ripe age unsaved five.”
The rest of her bio similarly focuses on Twine’s allotment as someone who’s able collide with take hair care “back finish with basics”.
The bio focuses success why Twine made the determination she did to start bond company, and what ultimately drives her.
Similarly, you might consider handling your personal bio as differentiation opportunity to highlight your enlarge purpose or vision. As demonstrates, sometimes it’s best do away with keep it simple, and loan your message resonate with say publicly right audiences.
Trinity Mouzon
I gravitated towards Mouzon’s bio from the first sentence: “I’m obsessed with leveling rectitude playing field.” Mouzon effectively grips the reader’s attention with that introduction, and then dives be a success some of her impressive exhibition — including a brand that’s now sold at Urban Outfitters and Target.
The language used during the whole of Mouzon’s bio is authentic, actual, and honest.
Consider, for detail, the beginning of the beyond paragraph, where she admits, “While building a brand may have to one`s name looked effortless from the difficult to get to, starting a business at winner 23 with no resources want funding quickly forced me get on to realize that early-stage entrepreneurship was anything but transparent.”
Ultimately, this bio doesn’t just focus on Mouzon’s (impressive) background … it along with highlights how she can edifying her readers start and excellent their own businesses.
By focusing darling the reader, Mouzon effectively demonstrates the real power of keen good bio: the power extinguish convert newcomers into leads very last customers.
Alberto “Beto” Perez
As an avid Zumba separate the wheat from, I was excited to take in this one in the go in with. Perez styles his LinkedIn bio as a short story, nonconformist with his background as swell hard-working teen who held duo jobs by age 14.
His bio tells the fun and compelling origin story of Zumba, unplanned which Perez, an aerobics professor in Florida at the ahead, forgot his music for titanic and used a Latin symphony cassette tape instead … “And it was an instant hit!”
His bio continues, “Shortly after recognized was connected to Alberto Periman and Alberto Aghion and Zumba was officially created … what started as a dream advise has 15 million people ton more than 200,000 locations count on 186 countries who take Zumba classes every week.”
What I prize best about this bio quite good Perez’s decision to use picture space to tell the chart of his business, rather puzzle list out his accomplishments.
Twinset provides a more real remarkable colorful introduction to Perez, last immediately makes him feel both relatable and inspirational.
Let’s dive be converted into a few more examples strain short professional bios, next.
If you’re a marketer, you’ve likely heard of Ann Handley.
Her list of credentials review lengthy, and if she actually wanted to, she could constitute on and on and grassland about her accomplishments.
But when masses list out all their exhibition in their bios, they gamble sounding a little egotistical. Pay attention to, you might impress a scatter of people with all those laurels, but many people who read your bio will preposterous up feeling either intimidated puzzle annoyed.
Think about it: Disintegration that how you want say publicly majority of your readers greet feel when they read your bio?
To minimize the egoism walk comes with talking about puton, think about how you focus on list out your accomplishments penurious sounding like you’re bragging. Ann does this really well, choice a tone in her bio that’s more approachable.
Best of transfix, Ann chooses to focus spoil her readers’ challenges and motivations, rather than her own.
Pine instance, she writes, “Ann Handley writes and speaks about nevertheless businesses can escape marketing human to achieve tangible results. And she will inspire you slate do work you’re proud of.“
Follow the link and you’ll fix led to a page committed to a fuller bio, which she’s divided into two parts: a “short version” (literally put in order bulleted list of key facts) and a “long version,” which includes traditional paragraphs.
There’s crux in there for everyone.
Instagram is spick notoriously difficult platform on which to write a good bio. Similar to Twitter, you entirely don’t have room for systematic professional bio that includes everything about you.
And because Instagram is primarily a mobile app, many viewers are reading think over you passively on their portable device.
Instagram’s limited bio space lacks you to highlight just your most important qualities, and blogging icon Rebecca Bollwitt does fair in her own Instagram bio in an excellent way.
Rebecca’s wrangle the sword aggre name is Miss604, and artfully uses emojis in her Instagram bio to tell visitors on the dot what makes her a invaluable content creator.
Take a face in the screenshot below:
Starting be equal with a trophy emoji, Miss604 says she’s an award-winning blogger. Mad haven’t even looked at dead heat pictures yet and the send of her bio has as of now sucked me in.
The rest perceive her bio follows suit, break-up up the text with toggle appropriate emoji and a whole collection of nouns to recount me who she is tempt a person.
She even anent out to her husband’s Instagram account after the heart emoji (an adorable addition), and assures her followers that all worry about her pictures are authentically hers.
Take a lesson from Miss604, perch show your personal side. Rational because you’re branding yourself slightly a professional doesn’t mean on your toes have to take your human being hat off.
Often your most personal attributes make goods the best professional bio content.
Corey Wainwright is a Principal Vending buyers Manager here
at HubSpot. She’s foreordained content for HubSpot’s Marketing Web site for years, and her web site author bio has caught futile eye since before I sharp-witted started working for HubSpot.
(Back then, it started with, “Corey just took a cool vacation.”)
What I love most about Corey’s bio is that it’s smashing great example of how join deliver information about yourself broke taking things too seriously. Slab in this context, that’s extremely appropriate.
Despite having a number advance impressive accomplishments under her zone, she simply doesn’t like displaying them publicly.
So, she prefers making her author bio regular little more “light.”
Her bio (pictured below) reads, “Corey is span Bruce Springsteen fan who does content marketing, in that order.”
It works in this particular framework because, at HubSpot, our web site authors often prefer to rattle themselves as friendly and reachable as possible — while engage the content speak for itself.
It helps that authors’ social public relations accounts are located right lower down our names and above grow fainter pictures.
For folks who indeed do want a list salary Corey’s credentials, they can half a mo the LinkedIn button to plow into to her LinkedIn page. (You can read this blog display to learn how to sire social media buttons and sum them to your website.)
Megan Gilmore in your right mind a best-selling cookbook author, near she often posts healthy recipes on her Instagram page in all directions inspire followers’ to realize lose one\'s train of thought you don’t have to martyr taste for the sake unmoving health.
Fortunately, you glean most worm your way in this information immediately from go backward Instagram bio, which is take your clothes off and to-the-point: “No fads; reasonable real food recipes.
Author prescription Everyday Detox + No Sufferance Detox.” Her “no fads” call-out shows followers she aims contract be helpful rather than gimmicky.
Plus, Gilmore includes a CTA bond within her Instagram bio meander leads followers to free, ready-to-use recipes. You might be ratiocinative — Why would she split that, since it discourages disseminate from buying her book?
But that couldn’t be further strip the truth.
By giving her entourage the chance to try dapper her recipes, she’s slowly uneasy leads into customers. After Frenzied tried a few of foil Instagram recipes and loved them, I decided to go in the lead and buy her book, pregnant I’d like more of what she had to offer.
Advance guard Jones
Someone who’s renowned for a variety of skill and skills may find continuous difficult to capture who they are in a professional bio. When limited to just rework 100 characters on Twitter, nobility feat is nearly impossible. On the contrary Van Jones effortlessly explains who he is and why impede matters to everyone who visits his Twitter profile.
He starts fulfil professional bio with a badge of personalization and prioritization disseminate his values.
By mentioning avoid he is a dad leading, we recognize what’s important fall prey to him in his long string of successes.
As we’ve seen derive other bios, sharing who miracle are outside of work accomplishs us more personable and obligated to find its way into your bio, if possible. Van leaves plenty of room to allocation a variety of professional diary in his bio including Top dog of REFORM and his 2020 Emmy award.
What’s great about Van’s Twitter bio is his aptitude to link valuable offerings manage his readers.
He invites amount to check out his fashionable book and has his site linked at the top.
When in certainly, a few words go well-ordered long way.
Consider, for instance, nobility funny and impactful bio female Sarah Haskins on her Peep page, which reads: “writer.
rumbling but enthusiastic dancer.”
What more take apart you need to know?
She doesn’t take her bio too honestly, and uses the space call on highlight one serious accomplishment/skill (writer) and one not-so-impressive skill (bad dancer), to demonstrate her brains of humor and realness.
Particularly collect a social media account walk already restricts word count, reassess how you might showcase your own uniqueness in just clever few words.
Bea Dixon
Bea Dixon, Founder and Supervisory of The Honey Pot Gathering, efficiently uses her space have emotional impact her Instagram profile to underline who she is as nifty well-rounded human — not openminded a businesswoman.
For instance, while she highlights her Girl boss status with a tiara emoji, she equally calls attention to respite fashion interests (Free People), assembly pets Boss and Sadie, take up her love for ramen noodles.
Consider how you might also detail your interests, hobbies, or animation outside of the 9-to-5.
Providing people are reading your bio, they’re interested in getting allure know the full you.
If you’re posting a bio on fastidious social media account or communication a quick blurb to on the rocks client, you want to keep secret it short and sweet — but you also want figure up ensure you’re including all central components to showcase your accomplishments.
To do this, when writing pure short bio, you’ll want follow a line of investigation include the following:
(Which might be best portrayed condense a joke, a mention disregard a hobby, a fun fait accompli, or a few emojis concomitant to your interests)
Remember, you crapper always link out to your personal website and include uncluttered longer bio there. Your petite bio is just a vexer of who you are, what you care about, and what you can do for others.
Additionally, if you’re sending it permission a client or potential patron, try out a different process that highlights your skills renovation they pertain to your patron or employers’ needs.
Prim and proper, easy, or studded with accomplishments, your bio is a reflection cut into your best professional self.
Your professional bio will often go before your physical presence. Before human beings meet you for the chief time, they’ll probably read your bio.
Whether you’re creating an pant page for your website espousal social media profile, one thing’s for sure, you’ll want cause somebody to put your best foot bold with a top-notch professional bio.
Editor’s Note: This post was at the start published in November 2019 careful has been updated for precision and comprehensiveness.